Established in 2005, Etsy is an online marketplace that allows independent businesses, artists, crafters, and collectors to sell their products. Unlike larger e-retailers such as Amazon, all items on Etsy are created, curated, and sold by independent sellers. Etsy is known for its unique range of products, from handmade to vintage apparel, and the platform is predominantly made up of women-run businesses. Etsy's user-friendly interface enables customers to easily search for items using specific keywords or browsing through general categories. Popular categories include personalized gifts, accessories, clothing and shoes, home and living products, wedding and party supplies, art and collectibles, and craft supplies. Users with an Etsy account receive personalized suggestions based on their past purchases and browsing history. When it comes to shipping, each seller on Etsy is responsible for setting up and managing their own shipping policy. Many sellers offer worldwide shipping options.